Churches & Christian Social Networking Study

Churches & Christian Social Networking Study

In the last few years a number of new private church community networks have been introduced into the market in addition to the development of numerous social networking sites. In January 2009, Unconventional Method began to design research to explore what churches are doing effectively online in this area and help shape the understanding of how churches can use the internet to gather, disciple and build community. From January 27 through February, almost 1,000 people participated in an exploratory survey examining what churches are doing with social and community networks.

Phase I research began to frame the landscape & attitudes in this space. In this research we examined questions such as: churchsocialmedia

  • What feature/functionality are Christians seeking for social networking?
  • What Social Media strategies and services do they or their church use?
  • What Christian social media websites do they participate in?

WATCH THE WEBINAR Church, Christians and Social Networking
DOWNLOAD STUDY SUMMARY Churches, Christians and Social Networking Study (PDF)

In Phase II of the project, we will be expanding on many of the issues raised in the initial research. Through a more in‐depth survey and targeted phone interviews, we hope to develop a better understand how pervasive the use of these web applications is and how churches are approaching community and social networks.

We will gather data on usage, experiences, satisfaction, behavior, preferences, perceptions, and demographics. We will go beyond traditional metrics in order determine how these tools promote activities that are central to being Christian and being the church. Our aim is to both help bring clarity and guidance for churches to pursue excellence online while providing market intelligence that will help the developers of these applications improve their sales and products.


  1. Having looked into several of these solutions for our church, I’m very interested in how these solutions not only allow for, but enable the networking of guests and non-Christians with the church (ie to actually HELP facilitate missional engagement and evangelism).
    I’m also very interested in the demographics of social networking and how reasonable it is to predict, assume or presume that a wide demographic within a church desires to/is willing to adopt one medium as the means of communicating and extending community.

  2. Interesting study. Perhaps its a good thing that Christians are involved with non church related web services more than church related web services. I’m all for using the Internet to build the church but some of that building needs to be done outside the church walls.

  3. Yes, interesting review. Perhaps the church networking websites have a hard time attaining members because church websites such as don’t have the ability to easily be viral like facebook. Also, I wonder if because users have to create separate accounts for each of these social networking sites like facebook, myspace, mychurch, etc… that they are less enticed to join a certain site. It’s funny how sites like has all the features mentioned in the above article, yet churches/people hardly know about it.

  4. social networking on the internet can be used to preach the gospel to every creature.

    Mark 16:15

    And he said unto them, Go ye into all the world, and preach the gospel to every creature.

    kind regards,

  5. It is now accepted on Church community having a social media on their sites.

  6. I love this site, I’m glad I stumbled across this, great resource for ministry!

  7. This article is very interesting. There is this Christian site which provides users with personalized prayer, bible study groups, online journaling, among other things. So it kinda addresses some the problems stated in this article. I asked a question on a forum which was focused on the reasoning behind the lack of awareness of Christian social networks. The responses were somewhat similar to the findings here.


  1. State of the Church Online - Research Findings | Kingdom Strategist - [...] we did on Church and Christian Social Networks. The slides from the presentation can be found here. Some key …
  2. Beyond the Web 2.0 Noise: How to use the Internet to Disciple & Create Real Community | The Digital Sanctuary - [...] Here is a link to the site where the pdf/results are accessible: [...]
  3. Church community platforms are the next big idea « Ipiphanist (Show + Tell) - [...] Drew Goodmanson and his team at Kaleo Church. Their research into church web sites and in examining churches’ use …
  4. Do You Know Why Your Church Website Exists? | - [...] answer is to ask.  That’s what the Churches, Christians, and Social Networking Study did.  They asked people what were …
  5. Do You Know Why Your Church Website Exists? | - [...] at least one survey’s results have been published which draws upon data gathered in Jan / Feb of this …
  6. Most Ministries Are Ignorant of Social Networking - ChurchCrunch - [...] to the study done by Drew Goodmanson and Co. most ministries and churches are pretty much ignorant of Social …
  7. Churches Want Private Group Communication Tools | MemberHub - [...] Yesterday I listened to a webinar put on by Drew Goodmanson and Cynthia Ware on the State of the …
  8. » Las 5 cosas que las personas buscan en el website de tu ministerio - [...] de varias congregaciones. Estas cuatro características forman parte de un estudio hecho por Drew Goodmanson and Co. el cual fueron entrevistados …
  9. Holiday At The Sea » The Weekly Town Crier - [...] Read this study about churches and social networking. [...]

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