Twitalyzer- Tool to Measure your Impact and Success on Twitter.

Twitalyzer- Tool to Measure your Impact and Success on Twitter.

Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.

Check it out here:

Putting in your name:

It’s easy! Just put your name into the Twitalyze field and click Twitalyze!

Put the twitter account your checking in here.

Put the twitter account your checking in here.

Results For ChurchWebSherpa:

Here’s what we can find out about ChurchWebSherpa on Twitter.

ChurchWebSherpa's results

ChurchWebSherpa's results

The following explanations for the metrics come straight from

Influence is calculated based on:

  • Your relative reach in Twitter, measured by the number of followers you have
  • Your relative authority, measured by the number of times you are “retweeted
  • Your relative generosity, measured by the number of times you “retweet” others
  • Your relative clout, measured by the number of times you are referenced by others
  • Your relative velocity, measured by the number of updates you publish over a seven day period

Signal-to-Noise-Ratio is a measure of the tendency for people to pass information, as opposed to anecdote.

By their definition, “signal” will be counted for any update that includes at least one of the following elements:

  • References to other people (defined by the use of “@” followed by text)
  • Links to URLs you can visit (defined by the use of “http://” followed by text)
  • Hashtags you can explore and participate with (defined by the use of “#” followed by text)
  • Retweets of other people, passing along information (defined by the use of “rt”, “r/t/”, “retweet” or “via”)

Generosity is one’s propensity to “retweet” someone else, thusly creating awareness of their work and ideas among your own followers.

  • Yes you could sort of stuff this metric by retweeting constantly. However if this is not abused, the authors of the metric figure your RT’s are actually beneficial to the freer flow of information.

Velocity is simply the rate at which you contribute to Twitter. Since the Twitter Search APIs limit us to 1,500 records, at least for the time being, you are judged against a theoretical maximum of 1,500 updates per week.

Clout is simply the number of references to you divided by the total number of possible references (as governed by the Twitter Search APIs).

All in all, you could work on increasing your stats in these metrics to rise in influence rankings, and finding yourself more connected, and influential, on Twitter.  Which may or may not have been the reason you got on Twitter the first place.  Just remember that it’s about a two-way exchange of information and content, not about a marketing megaphone pointed straight at someone’s head.  Twitter is about the relationship!

Some Additional Helpful Metrics at the Bottom of the Results Page:

Finally, you can track who a person is following by looking at Friends, and Followers are people who are following, of course.

Other stats below help a user keep track of some of the metrics that go into the Influence algorithm.

Additional Helpful Stats

Additional Helpful Stats

The Review:

All in all, it seems like a powerful tool to grab a benchmark for your own performance as compared to other people who are twittering on the Web Sphere.   You can also use this tool to determine who you want to follow, or not follow, without having to read someone’s profile, or message them to find out if they’re legitimate, or just another money-generating bot.  Tools are included to help you move your way on up the Twitter “Influence” chain.  Here’s what a -really- influential person’s Twitalyzer looks like:

Guy Kawasaki:




The level of influence that Guy Kawasaki is at is probably not the level that most lower commitment tweeps would want to operate at.  There are probably a lot of posts lined up ahead of time, indicating lots of work to create all that content.  The average light twitter user is also probably going to not want to also receive hundreds of tweets per hour, in essence, a dilution of tweet quality, if all you’re really trying to do is keep track of a few friends (something like <100).


What Do You Think of Twitalyzer?


  1. results: sketchy.

  2. “The definition of clout is simply the number of references to you divided by the total number of possible references.”
    Sorry, can someone explain me what that means? What is “the total number of possible references”? Thx in advance!

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